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GLENDALE, CA—Because National Breast Cancer Awareness month coincides with California elections, Glendale Adventist Medical Center has created a unique campaign of their own. The campaign, called Army of Pink, centers on a pink online election featuring seven well-known community men who have agreed to wear pink, campaign and increase awareness on early breast cancer prevention and detection. Each Army of Pink candidate will also share information about cancer resources available through Glendale Adventist Medical Center.
The 2010 Army of Pink candidates include: Glendale Mayor Ara Najarian, Glendale Police Chief Ron dePompa, Glendale Fire Chief Harold Scoggins, Glendale Community College Board President Tony Tartaglia, Healthline Host Gregory Zarian, Former Mayor Larry Zarian and Glendale Adventist Medical Center Cancer Center Medical Director Dr. Boris Bagdasarian. Laura Friedman, Glendale City Council member is the honorary chair (Captain) of the Army of Pink Campaign. Friedman is a breast cancer survivor.
Each candidate will be provided with their own campaign video, yard signs, business cards, flyers to hand out at events, dog tags, life sized cardboard cutouts and other creative pink collateral material.
Campaign candidates will be asking community members during the month of October to vote online at www.GlendaleAdventist.com/armyofpink for the candidate that they think is best spreading the word about disease awareness and education. For every vote (up to 10,000) Glendale Adventist Medical Center will donate $1 to support the Glendale Relay for Life. The community is encouraged to vote early and often. Voting will be open from October 1–26 (but the campaigning starts today, September 15).
Glendale Adventist Medical Center has assigned at least one hospital employee as a campaign manager to assist each candidate in their outreach efforts.
The winner of the campaign will be announced on Nov. 1 and a plaque with the winner’s name will be on display in the Outpatient Cancer Center lobby for one year.
“Army of Pink is a fun way to work in partnership with our community to provide important education about cancer diagnosis, treatment and support options to help us live healthier lives,” said Morre Dean, President and CEO Glendale Adventist Medical Center.
It is well documented that breast cancer does not discriminate. Both men and women are at risk of getting breast cancer. According to the National Cancer Institute, it is estimated that 207,090 women and about 1, 970 men will be diagnosed and with breast cancer this year. Also in 2010, nearly 40,000 women and more than 350 men will die from it. The best protection is early detection. Glendale Adventist Medical Center is hoping to change these numbers by debuting its the Army of Pink Campaign.