Media Contact: Alicia Gonzalez, (818) 800-3113
Artery Explorer Takes Glendale Residents on a Virtual Journey Through the Arteries
The Artery Explorer and the 2010 US AGAINST ATHERO tour are heading to Glendale Adventist Medical Center to continue the fight against atheroscelrosis. The Artery Explorer is a state-of-the-art, multisensory motion simulator that helps people visualize the progressive build up of plaque inside the arteries known as atherosclerosis. The US AGAINST ATHERO tour, sponsored by AstraZeneca, is a nationwide bilingual effort to increase awareness of atherosclerosis.
The US AGAINST ATHERO Artery Explorer will be at Glendale Adventist Medical Center on June 24 from 9AM - 3PM. It will located on the GAMC campus at Richland Drive off of Wilson Terrace.
Inside the Artery Explorer, participants travel through the winding path of the human circulatory system as the arteries become narrow and blocked with plaque. Along the way, participants confront common risk factors for atherosclerosis, such as LDL (bad) cholesterol, high blood pressure, and smoking. The experience culminates with participants colliding with a blood clot, demonstrating how atherosclerosis can result in a heart attack or stroke.
In 2009, almost 95 percent of people completing Artery Explorer exit surveys reported improved understanding of atherosclerosis. Three out of four participants also said they were likely to talk to their doctor about atherosclerosis or search for additional atherosclerosis information online.
This year, the Artery Explorer will visit 14 cities across the US including Glendale, partnering with hospitals and patient advocacy groups and appearing at health-themed events. For people who can’t visit the Artery Explorer in person, a video is available at www.athero.com, in addition to more information about atherosclerosis and an opportunity to enroll in the educational Athero IQ program.
Atherosclerosis is the progressive buildup of plaque — made of fat, cholesterol, and other substances—in the inner walls of the arteries . Elevated cholesterol and other risk factors can contribute to the disease , and for many, the disease progresses silently, with no visible signs or symptoms. Atherosclerosis is a leading cause of coronary heart disease (CHD), and CHD will affect more than 17.6 million Americans and is the No. 1 killer in the US. An estimated 785,000 Americans will have their first heart attack in 2010, and about every minute someone will die from a coronary event4. Atherosclerosis is also a leading cause of stroke, which affects approximately 6.4 million Americans each year. Together, CHD and stroke kill more Americans every year than all cancers combined.4
1509 Wilson Terrace • Glendale, CA 91206 • Tel: 818-409-8000