Media Contact Information:
or (818) 800-3113
DID YOU KNOW KIDS UP TO AGE 8 SHOULD BE SECURED IN BACK SEATS? IS YOUR CHILD IN THE CORRECT SAFETY SEAT?
LA-area Child Passenger Traffic Safety Educators Team Up to Clarify California's 2012 Child Passenger Safety Law
WHAT: California's 2012 child passenger safety law increased the age children must remain in a child safety seat or booster seat from six to age eight and impacted more than 1.1 million California children. The Automobile Club of Southern California, Glendale Adventist Medical Center and Glendale Police Dept. join for a Southland awareness campaign about child passenger safety and new law, when children should progress to a booster seat or seat belt and upcoming Auto Club child passenger safety classes throughout the Southland.
WHY: Goal is to educate parents, grandparents and caregivers about often ignored car seat law. Nearly 73% of child restraints are not installed or used correctly. Campaign wants to ensure consistent, correct safety seat use and reduce motor-vehicle fatalities and injuries. In 2009-2010 in LA County, 12 children, newborn to age 7, were killed and 2,781 were injured in car crashes. Campaign coincides with National Child Passenger Safety Month and National Child Passenger Safety Week which begins Sept. 16.
SEE/HEAR: Child passenger safety advocates and experts discuss importance of booster seats and rear facing child safety seats to prevent the No. 1 cause of child death and permanent disability - car crashes. Safety experts demo proper car seat use, seat effectiveness and describe injury and fatality statistics. Get footage of Moms watching demonstrations and speak with a Father who took child passenger safety class.
Visuals: Progressive safety seat demo with life-size dolls strapped in infant seat, booster seat and seat belt; Kids in back seat of mini-van to determine booster seat use or seat belt readiness; banners and posters describing 2012 law.
WHO: Auto Club Traffic Safety Educator; Glendale Adventist Emergency Medicine Physician; Glendale Police Dept.; Spanish, Armenian spokespersons.
WHEN: Media availability: 9 - 11 AM, Thursday, Sept. 13.
WHERE: Glendale Adventist Medical Center, 1509 Wilson Terrace 91206; Phone: 818-800-3113. Outside West Tower main entrance. Access off 2 or 134 Freeways (from Wilson Terrace or Chevy Chase Drive). Parking validated.